English Political Neologisms: From Semantics to Pragmatics of Usage

The article is concerned with linguistic means of political discourse as one the forms communicative interaction in society. general notion respect to thematic, socio-psychological and functional approaches considered, a specific use communication aimed at retention power also analyzed. A supposition about importance person-centered approach process between public authority members society within media landscape made, particular, while using social networks, creating an illusion intimacy targeted politician member potential electorate. Modern not so much based on topic-oriented language system determined by emotional stylistic format clearly seen choice original means. In order analyze material, number methods have been used: method componential analysis, contextual analysis intent combination personological estimation politicians’ personalities their professional activities, which made it possible determine specificity cultural-situational functioning neologisms media. from point view semantics emphasis evaluative national-cultural components connotative meaning well linguopragmatic effect usage seems be high agenda. introduction gives prominence certain competitive advantage speakers thanks expressive consequent imprinting linguocognitive worldview recipients. Two groups explicitly (containing related semantic meaning) implicitly (on base extralinguistic factors) expressed negative evaluation distinguished: socio-political neologisms. It stated that obtain stimulating manipulative can only serve triggers activity but manipulation purpose reinforcing cognitive stereotypes. Personological slang neonominations are notable for significant stability referential meaning, frequency due simplicity word form easiness memory since they often reflect common value orientations ordinary carriers mass consciousness.